"The Rebirth of an Icon"
"The Rebirth of an Icon"
Saffiano
Mixed-use complex | Architecture
Overview
Bermany is a mixed-use complex concept with commercial, office, and residential space in Hannover, Germany
The history of Italian leather craftsmanship dates back thousands of years, to the time when the Saracens introduced leather craftsmanship to Sicily. Over centuries, this art form evolved and spread throughout Italy, positioning the country as a global leader in the production of exquisite leather goods—a legacy that continues to this day.
As with many groundbreaking innovations in fashion, the story of Palmellato leather begins in Italy, where it was allegedly first popularized by the legendary Mario Prada - founder and original designer of the fashion label Prada.
For decades, Palmellato leather was a hallmark of Prada’s exclusive collections, appearing in some of its most exclusive and sought-after collections and symbolizing the brand's commitment to craftsmanship and luxury.
The Saffiano, branded, conceptualized and brought to life by Mahyar Nazemi, is a remarkable journey of creativity and testament to the seamless blend of beauty, precision, and timeless design. The Saffiano brand, rooted in the legacy of the iconic Saffiano leather, associated with the legendary Mario Prada—the founder of the prestigious fashion house Prada—this brand concept reimagines the textured elegance of Saffiano, transforming it into a modern and multifaceted identity that extends beyond fashion.
Mahyar Nazemi embarked on a journey to redefine Saffiano's visual and functional narrative, injecting it with innovative branding elements that honor its heritage while propelling it into the realm of contemporary luxury. Their approach ensures that every aspect of the brand, from its core identity to its product offerings, exudes a sense of refinement and exclusivity.
In this project, Mahyar Nazemi and his team didn’t merely reinterpret Saffiano's identity; he expanded it into a collection of iconic products that include meticulously crafted bags, belts, wallets, and more that are made in its birthplace, Milan,Italy. Each product is designed with a careful balance between functionality and luxury, ensuring they are not only visually appealing but also highly functional. These items are imbued with the characteristic textured finish of Saffiano leather which is known for its durability and sophisticated appeal and unique Saffiano branded pattern.
By staying true to the spirit of the iconic Saffiano name, Mahyar Nazemi has crafted a brand that resonates with both the legacy of its inspiration and the aspirations of contemporary consumers. The Saffiano brand, under his visionary guidance, becomes a beacon of timeless luxury, where each product tells a story of heritage, quality, and modern elegance.
As with many groundbreaking innovations in fashion, the story of Palmellato leather begins in Italy, where it was allegedly first popularized by the legendary Mario Prada - founder and original designer of the fashion label Prada.
For decades, Palmellato leather was a hallmark of Prada’s exclusive collections, appearing in some of its most exclusive and sought-after collections and symbolizing the brand's commitment to craftsmanship and luxury.
The Saffiano, branded, conceptualized and brought to life by Mahyar Nazemi, is a remarkable journey of creativity and testament to the seamless blend of beauty, precision, and timeless design. The Saffiano brand, rooted in the legacy of the iconic Saffiano leather, associated with the legendary Mario Prada—the founder of the prestigious fashion house Prada—this brand concept reimagines the textured elegance of Saffiano, transforming it into a modern and multifaceted identity that extends beyond fashion.
Mahyar Nazemi embarked on a journey to redefine Saffiano's visual and functional narrative, injecting it with innovative branding elements that honor its heritage while propelling it into the realm of contemporary luxury. Their approach ensures that every aspect of the brand, from its core identity to its product offerings, exudes a sense of refinement and exclusivity.
In this project, Mahyar Nazemi and his team didn’t merely reinterpret Saffiano's identity; he expanded it into a collection of iconic products that include meticulously crafted bags, belts, wallets, and more that are made in its birthplace, Milan,Italy. Each product is designed with a careful balance between functionality and luxury, ensuring they are not only visually appealing but also highly functional. These items are imbued with the characteristic textured finish of Saffiano leather which is known for its durability and sophisticated appeal and unique Saffiano branded pattern.
By staying true to the spirit of the iconic Saffiano name, Mahyar Nazemi has crafted a brand that resonates with both the legacy of its inspiration and the aspirations of contemporary consumers. The Saffiano brand, under his visionary guidance, becomes a beacon of timeless luxury, where each product tells a story of heritage, quality, and modern elegance.
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