Arvato
Athens
Azafran
Bar & Celona
Beesiness Corporate Design
Bermany
Black
BMW
Bran1d
Business in Germany
Carbonado
Diba
Dorsche
Eataly & Co.
Eat Creative
ESTD 1730
Expoha
Expomondo
Fou4r Brand Concept
Germany Pavilion CD at Expo 2020 Dubai
Heriz
Holtmann Brand Identity
Holtmann Since 195O Brand Identity
Keykhosro
Labbro
Lapasta
Lexus
Magenta
Mesomondo
Ottobock
Olivia
Palmellato Brand Concept
Palmellato Viva Magenta Brand Concept
Parand
Piazza
Pistachio
Premium by Palmellato
Reflex Angelo
Safffron
Saffiano
Saluki
Shushtar
Since 1925
Since 1933
Toyota
Umique
W1ne
White
Zero
Ziba

Mahyar Nazemi’s approach is a blend of creativity, strategic insight, and cultural understanding that makes him distinctive in designing business brands. With an exceptional ability to distill the essence of a company into a name and (visual) identity, he crafts brands that are not only distinctive but resonate deeply with their audiences. His designs evoke emotional connections and convey the brand’s values, making each brand distinctive and memorable.
Naming a company is more than wordsmithing—it's about capturing its vision, values, and aspirations in a way that leaves a lasting impression. Mahyar Nazemi’s expertise lies in uncovering these intangible elements and transforming them into a compelling identity. Each name he selects tells a story, aligns with the brand’s soul, and carries a uniquecharm that sets it apart in a competitive market.

This time, he drew inspiration from the extraordinary world of bees, crafting a brand identity named "Beesiness." This concept extended beyond mere nomenclature to encompass a comprehensive visual and thematic identity. The color palette—comprising black and a vibrant, bee-inspired Beesiness yellow—adds depth and visual appeal, effectivelyimmersing the brand in symbolism. This palette not only captures the spirit of bee colors, but also reflects the energetic and dynamic nature of the business world.

The "Beesiness" Unique naming, alongside identity combines both tangible and intangible elements, weaving them together to create a brand that is as visually striking as it is meaningful. The result is a distinctive and memorable brand that stands out, leaving a lasting impact on its audience. Mahyar Nazemi’s ability to blend storytelling with strategic design ensures that each brand he creates carries a unique charm, perfectly poised for success in the modern marketplace.

We are Bermany, a name that is synonymous with and inspired by the name of Germany—the birthplace of some of the world’s most esteemed brands, all of which share a common trait: unparalleled quality. It is our brand's essence that embodies the values associated with Germany - precision, innovation, and excellence. Bermany is not just a name; it’s a commitment to maintaining such high standards in every project we undertake.

In a groundbreaking joint venture, we are thrilled to present a multi-purpose building project that embodies our brand sense. This ambitious development comprises a luxurious 5-star hotel, a state-of-the-art commercial building, a cutting-edge office building, and an elegant residential building. Each structure is meticulously designed to resemble the majestic, open wings of an eagle—an enduring symbol of freedom and the secure inspiration of the Bermany logo. That "Wings of the majestic" seem to extend an embrace to all who enter, creating a serene and inspiring environment.

At the heart of this architectural marvel is an enchanting artificial lake, a central feature visible from all four buildings. By day, this lake transforms the landscape into a dreamlike scene, reflecting the buildings on its shimmering surface. By night, it takes on an almost otherworldly beauty, with a halo of blue light illuminating the water’s surface, casting a mesmerizing glow that enhances the serene ambiance. Water channels crisscross the area, encircling each building and giving the impression that they are floating, adding a sense of ethereal detachment from the ground. This clever design allows the buildings to mirror the sky and water, creating an illusion of soaring through clouds during the day and shimmering in the night’s reflection.

The buildings themselves, inspired by the soaring wings of an eagle like the Bermany logo, each feature five floors spread across two elegant wings, and are positioned around the lake to maximize the stunning views. Every floor boasts a 360-degree panoramic design, complemented by beautiful terraces that offer breathtaking views of the surrounding landscape. The roofs of these buildings are green oases, adorned with lush grass and expansive pavilions that serve as venues for restaurants and lively night parties, providing a perfect blend of nature and modern luxury.

Mahyar Nazemi, with his architectural design background, has masterfully integrated corporate branding into every visitor touchpoint throughout this project. From the intricately designed logo to the thoughtfully crafted architectural plans and meticulously landscaped surroundings, every detail reflects a cohesive brand identity. This project is a good example of branded architecture, where the physical structures themselves become powerful extensions of the brand's identity, leaving a lasting impression on all who experience it.

Mahyar’s approach to this project showcases his exceptional ability to blend architecture and branding seamlessly. His vision ensures that every element of the design not only serves a functional purpose but also enhances the overall narrative of the Bermany brand, creating a harmonious balance between form, function, and brand storytelling.

When we move beyond the unique logo of Four - where the letters of the word four embrace the number 4 - and the evocative slogan "Hospitality in the four seasons"—we delve into a brand identity that redefines luxury and personalization. For a boutique hotel that promises a tailored experience, few combinations are as impactful and memorable as the harmonious blend of gorgeous shiny copper and matte white Italian marble.
This distinctive color palette is not merely a design choice; it is a statement of intent. The contrast between the shiny, warm tones of copper and the smooth, cool finish of matte white marble creates a visual and tactile experience that is both luxurious and emotionally resonant. Copper, with its rich, reflective surface, brings a sense of warmth, sophistication, and timeless elegance, while matte white marble exudes purity, calmness, and modern symplication. This duality bridges the classic, warm essence of the East with the serene, minimalist modernity of the West, crafting a truly global aesthetic.

In every element of the Fou4r brand identity, this color combination is thoughtfully applied, ensuring that the brand’s luxurious ethos is present in both the tangible and intangible aspects of the guest experience. From the interior and exterior architecture of the hotel to the stationery, signage, and digital presence, the interplay of copper and marble creates a striking, contemporary finish that stands out in the hospitality landscape.
Mahyar Nazemi’s vision for this brand identity goes beyond mere aesthetics. His approach ensures that every guest’s interaction with Fou4r, whether through touch, sight, or even scent, is imbued with a sense of uniqueness and luxury. The copper accents provide a sense of warmth and familiarity, while the matte white marble offers a calming backdrop, allowing guests to feel both indulged and at peace.

This design philosophy is evident in every detail. Copper elements are seamlessly integrated into the architecture and furnishings—think bespoke lighting fixtures, door handles, and trim—offering subtle yet constant reminders of the hotel’s luxurious identity. The white marble surfaces, from the lobby floors to the bathroom countertops, provide a cool, serene counterbalance, enhancing the feeling of space and light.

The pops of copper against the matte white backdrop are not just visually striking but also symbolic of the brand’s fusion of heritage and innovation. This combination evokes a sense of timeless elegance while being firmly rooted in contemporary design principles. Mahyar Nazemi has masterfully curated this experience to ensure that each guest, whether they are resting in their room, dining in the restaurant, or simply strolling through the lobby, feels a profound connection to the brand’s luxurious identity.

Ultimately, the Fou4r brand identity, as envisioned by Mahyar Nazemi, is more than a color scheme or a design concept. It is a holistic sensory experience that embodies luxury, warmth, and modernity. It offers a narrative where each element—from the glint of copper to the soft glow of marble—tells a story of hospitality, elegance, and personalized care. It is this meticulous attention to detail and commitment to a cohesive brand experience that sets Fou4r apart, creating a space where luxury is not just seen but deeply felt.

The rebranding of Holtmann under the guidance of Mahyar Nazemi marked a transformative era for the company, redefining its presence in the industry through a strategic overhaul of its brand architecture and corporate design.
One of the pivotal solutions implemented was the development of a comprehensive brand architecture that introduced distinct sub-brands under the Holtmann umbrella. This innovative approach allowed subsidiaries such as Mesomondo and Expomondo to cultivate their unique identities while remaining intrinsically linked to the overarching Holtmann brand. By clearly delineating these sub-brands, the strategy not only resolved the previous lack of identity among sister companies but also enhanced brand clarity and consistency for customers and stakeholders.

Mahyar Nazemi’s vision extended beyond mere aesthetic updates; it was about leveraging Holtmann’s rich heritage and legacy, established since 1950, to create a brand that resonated with modern sensibilities while honoring its storied past. The rebranding introduced a corporate design that paid homage to Holtmann's decades of experience, encapsulating this legacy in a refreshed and contemporary manner.

The new brand identity for Holtmann not only reinforced its credibility but also clearly distinguished it from competitors. By capitalizing on its founding year as a unique selling proposition (USP), the rebranding highlighted Holtmann’s long-standing expertise and positioned it as a company with a profound understanding of the industry’s evolution over the decades.

With this comprehensive rebranding, Holtmann was not just given a new look—it was prepared for a future of growth and success. The refreshed brand identity, underscored by its innovative corporate design and clear brand architecture, positions Holtmann as a forward-thinking leader in the industry, ready to meet the challenges of an ever-evolving marketplace.

The history of Italian leather dates back thousands of years, to the time when the Saracens introduced leather craftsmanship to Sicily. Over centuries, this art form evolved and spread throughout Italy, positioning the country as a global leader in the production of exquisite leather goods—a legacy that continues to this day.
As is the case with most inventions in the fashion world, Palmellato leather originated in Italy, where it was allegedly first popularized by the legendary Mario Prada - founder and original designer of the fashion label Prada. For decades, Palmellato leather was a hallmark of Prada’s exclusive collections, symbolizing the brand's commitment to craftsmanship and luxury.

As the fame of Palmellato leather grew, other prestigious brands began incorporating it into their collections, recognizing its unique appeal and durability. Today, Palmellato leather graces the luxury leather goods of iconic labels such as Armani, Boss, Bulgari, Coach, Chanel, Gucci, Hermès, Longchamp, Louis Vuitton, and Michael Kors, among others. Its name has become synonymous with sophistication and elegance, making it a sought-after material in the world of high fashion.

Mahyar Nazemi, renowned for his expertise in brand identity and corporate design, has masterfully reimagined the Palmellato brand, infusing it with a modern yet timeless appeal. He has crafted a responsive logo and a comprehensive corporate design that exudes luxury and elegance. The color palette—comprising shades of white, beige, and brown—is inspired by the traditional textures and architectural beauty of Milan, the heart of Italy’s fashion industry. This design evokes the grandeur of Milan’s arches, doorways, and natural leather hues, creating a visual identity that is both classical and contemporary.

Mahyar’s design extends beyond the logo to encompass product design, where the refined color scheme is complemented by the use of golden fittings. These elements enhance the luxurious appeal of each item, making them not only visually stunning but also a tactile experience of elegance. The products resonate with the brand's slogan, "It's all about your style," emphasizing the personal and distinctive allure of Palmellato’s offerings.
The Palmellato brand, under Mahyar Nazemi’s visionary direction, is not merely a name; it is the embodiment of Italian luxury and craftsmanship. Its melodious, Italian name evokes images of timeless elegance and sophistication, making it an unforgettable brand in the realms of fashion houses, accessories, and leather goods. Each product is a uniquetestament to style and quality, ensuring that the Palmellato name continues to enchant and capture consumers worldwide.

Through this rebranding, Mahyar Nazemi has ensured that Palmellato remains a symbol of seductive luxury, its identity deeply rooted in Italian heritage yet resonating with contemporary aesthetics. His work on Palmellato showcases his ability to create a brand identity that is both iconic and enduring, perfectly aligned with the heritage and future of this illustrious leather.

Holtmann GmbH was one of three companies selected as a construction contractor shortlisted for the German Pavilion at Expo 2020 in Dubai, UAE. This prestigious opportunity underscores Holtmann GmbH's reputation for excellence in creating engaging, large-scale exhibition environments. The German Pavilion at Expo 2020 was envisioned to be a landmark project, showcasing Germany's innovation, culture, and commitment to sustainability on a global platform.

The conceptualization of the German Pavilion Corporate Identity Design for Expo 2020-Dubai was spearheaded by Mahyar Nazemi, an accomplished Brand Consultant and Head of Brand at Holtmann GmbH. Tasked with crafting a captivating visual identity, Mahyar Nazemi embarked on a journey to merge oriental cultures with Western aesthetics. His visionary approach aimed to create a dynamic and inspiring brand experience that reflected the mutual cultural ties and aspirations between Germany and the UAE.

Mahyar Nazemi's design concept drew upon both nations' rich heritages. It sought to blend German engineering and innovation with a vibrant, colorful tradition from the Middle East. The result was a fusion that celebrated sustainability, technological advancement, and the harmonious coexistence of diverse cultural elements. Every aspect of the design was carefully considered to ensure it resonated with both German and Emirati audiences, while also appealing to the diverse international visitors expected at Expo 2020.

The concept for the Germany Pavilion at Expo 2020 in Dubai draws its inspiration from intricate Oriental and Arabesque patterns, which serve as the foundational elements of its aesthetic. These patterns are a harmonious blend of colors that range from luxurious gold to the soft, earthy tones of beach sand and beige. Interwoven with these hues are the striking shades of black, red, and yellow, symbolizing the German flag. At the heart of the design lies an eight-petaled flower, reminiscent of a radiant sun, embodying both cultural symbolism and the unity of Germany’s national identity with the dynamic energy of the Middle East.

The pavilion’s design captures the essence of traditional oriental textures, with the beach sand and beige color palette providing a warm, inviting backdrop. This color scheme flows seamlessly across the entire structure, from the external facade of the pavilion to the entrance hallways, creating a cohesive visual narrative. The design extends beyond the physical structure to elements such as ceremonial cars and catalogues, all meticulously crafted to maintain the pavilion's thematic consistency.

This innovative design approach reflects the Expo 2020 slogan, "Connecting Minds, Creating the Future," by fostering a dialogue between Germany and the global community. It introduces Germany's rich cultural heritage, presenting it through a lens that is both respectful of and inspired by the host region’s traditions. The pavilion becomes more than just an exhibition space; it is a bridge connecting diverse cultures, emphasizing collaboration, innovation, and shared aspirations.

Beyond its presence at Expo 2020, the design concept continues to resonate, symbolizing Germany's commitment to global engagement and cultural exchange. It serves as a lasting testament to the fusion of ideas, where traditional and modern elements intertwine to create a vision of the future that honors the past.

Although Holtmann GmbH did not ultimately/won the final bid or the final contract for the pavilion’s construction, and Mahyar Nazemi’s innovative design was never officially brought to life, the concept remains a testament to originality and creative vision. This "dream design" continues to inspire and captivate, standing as a bold statement of what could have been—a true melding of German precision and Middle Eastern warmth.

We would be delighted to share this exclusive vision with you during a face-to-face meeting, where you can experience the depth and creativity that went into this remarkable project. It’s an opportunity to dive into the nuances of a design that, while unofficial, captures the very essence of Germany's proposed presence at Expo 2020.

The Saffiano, branded, conceptualized and brought to life by Mahyar Nazemi, is a remarkable journey of creativity and testament to the seamless blend of beauty, precision, and timeless design. The Saffiano brand, rooted in the legacy of the iconic Saffiano leather, famously associated with Mario Prada—the founder of the prestigious fashion house Prada—this brand concept reimagines the textured elegance of Saffiano, transforming it into a modern, multifaceted expression of brand identity.

Mahyar Nazemi embarked on a journey to redefine Saffiano's visual and functional narrative, injecting it with innovative branding elements that honor its heritage while propelling it into the realm of contemporary luxury. Their approach ensures that every aspect of the brand, from its core identity to its product offerings, exudes a sense of refinement and exclusivity.

In this project, Mahyar Nazemi and his team didn’t merely reinterpret Saffiano's identity; he expanded it into a collection of iconic products that include meticulously crafted bags, belts, wallets, and more that are made in its birthplace, Milan- Italy. Each product is designed with a careful balance of functionality and luxury, ensuring they are not only visually appealing but also highly functional. These items are imbued with the characteristic textured finish of Saffiano leather which is known for its durability and sophisticated appeal and unique Saffiano branded pattern.

By staying true to the spirit of the iconic Saffiano name, Mahyar Nazemi has crafted a brand that resonates with both the legacy of its inspiration and the aspirations of contemporary consumers. The Saffiano brand, under his visionary guidance, becomes a beacon of timeless luxury, where each product tells a story of heritage, quality, and modern elegance.