Palmellato
The history of Italian leather dates back thousands of years, to the time when the Saracens introduced leather craftsmanship to Sicily. Over centuries, this art form evolved and spread throughout Italy, positioning the country as a global leader in the production of exquisite leather goods—a legacy that continues to this day.
As is the case with most inventions in the fashion world, Palmellato leather originated in Italy, where it was allegedly first popularized by the legendary Mario Prada - founder and original designer of the fashion label Prada. For decades, Palmellato leather was a hallmark of Prada’s exclusive collections, symbolizing the brand's commitment to craftsmanship and luxury.

As the fame of Palmellato leather grew, other prestigious brands began incorporating it into their collections, recognizing its unique appeal and durability. Today, Palmellato leather graces the luxury leather goods of iconic labels such as Armani, Boss, Bulgari, Coach, Chanel, Gucci, Hermès, Longchamp, Louis Vuitton, and Michael Kors, among others. Its name has become synonymous with sophistication and elegance, making it a sought-after material in the world of high fashion.

Mahyar Nazemi, renowned for his expertise in brand identity and corporate design, has masterfully reimagined the Palmellato brand, infusing it with a modern yet timeless appeal. He has crafted a responsive logo and a comprehensive corporate design that exudes luxury and elegance. The color palette—comprising shades of white, beige, and brown—is inspired by the traditional textures and architectural beauty of Milan, the heart of Italy’s fashion industry. This design evokes the grandeur of Milan’s arches, doorways, and natural leather hues, creating a visual identity that is both classical and contemporary.

Mahyar’s design extends beyond the logo to encompass product design, where the refined color scheme is complemented by the use of golden fittings. These elements enhance the luxurious appeal of each item, making them not only visually stunning but also a tactile experience of elegance. The products resonate with the brand's slogan, "It's all about your style," emphasizing the personal and distinctive allure of Palmellato’s offerings.
The Palmellato brand, under Mahyar Nazemi’s visionary direction, is not merely a name; it is the embodiment of Italian luxury and craftsmanship. Its melodious, Italian name evokes images of timeless elegance and sophistication, making it an unforgettable brand in the realms of fashion houses, accessories, and leather goods. Each product is a uniquetestament to style and quality, ensuring that the Palmellato name continues to enchant and capture consumers worldwide.

Through this rebranding, Mahyar Nazemi has ensured that Palmellato remains a symbol of seductive luxury, its identity deeply rooted in Italian heritage yet resonating with contemporary aesthetics. His work on Palmellato showcases his ability to create a brand identity that is both iconic and enduring, perfectly aligned with the heritage and future of this illustrious leather.

• Brand Name

Palmellato

• Brand Tagline

It's all about your style

• Brand Sector

Luxury goods:
Leather goods
Fashion and accessories
Cosmetics and fragrances
Watches, jewelry and eyewear

• URL

www.palmellato.com

The global luxury goods industry, which includes cars, jets, drinks, fashion, cosmetics, fragrances, jewelry, and leather goods, has increased in value for many years. Although the technical term 'luxury goods' is independent of the goods' quality, they are generally considered to be goods at the highest end of the market in terms of quality and price. Within the luxury goods sector, the luxury car sector is the most valuable, bringing in 503 billion Euros in 2020. Personal luxury goods, the second most lucrative category, have increased consistently over the past couple of decades.

The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. Although revenues in 2020 are expected to dip sharply compared to 2019 due to the COVID-19 pandemic.
Even though luxury online sales are gaining market share worldwide, the importance of the physical store continues to increase. Interestingly, digital-born luxury companies are now opening physical stores to increase traffic to their eCommerce stores, enhance brand legitimacy, provide the touch-and-feel lacking in an online store, and improve local community engagement.

On the other hand, the segment luxury leather goods covers highly exclusive handbags, suitcases and briefcases as well as small leather goods such as wallets. These goods convey the taste and status of their owners. The five most significant players in this category are LVMH (with brands such as Louis Vuitton, Rimowa, Moynat and Loewe), Kering (Gucci, Saint Laurent, Bottega-Veneta and others), Coach, Michael Kors, Hermès and Tumi (which has been acquired by Samsonite but is still listed independently here). Leather Goods have proveone of the one the fastest-growing segments within the market for personal luxury goods and are projected to grow at rates above the market average up to 2025.

Luxury Leather Goods Report 2020The segment Luxury Leather Goods accounted for 15% of Luxury Goods revenue in 2019. Worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. The global luxury goods market is expected to increase from US$285.1 billion in 2020 to US$388 billion in 2025. In 2019, luxury leather goods accounted for 15% of Luxury Goods revenue. Worldwide revenue of US$48 billion in 2019 is expected to increase to US$64 billion by 2025. Edited © Statista

Palmellato is a brand concept tailored for luxury goods based in Milan, Italy.

•Name of Project: Palmelatto
Palmellato

• Business Type:
B2B/B2C/B2B2C

• Category/Suggested Category:
Luxury goods:
Leather goods
Fashion and accessories
Cosmetics and fragrances
Watches, jewelry and eyewear

• Location:
Milan, Italy/Worldwide

• Total market value:
> € 250 billion

• The value of the brand/business concept:
< € 1 milion

• Level of investment:
From €10 milion (F-G-H)

•Kind of Ownership:
Partnership

• ROI:
On request. You are exclusively invited to our "Strategy Session"

• CAGR:
On request. You are exclusively invited to our "Strategy Session"