Your business, product or service, brand starts with a name. How can you improve your brand by choosing a better name?
Your business, product or service, brand starts with a name. How can you improve your brand by choosing a better name?
Brand Naming
What is the importance of a brand name?
Your brand is your company's most valuable asset, but your brand name is an important one!
One of the most essential parts of starting a business (branding or rebranding) is choosing the right name.
We create memorable brand names that transcend borders, languages and cultures to make customer choice clear, easy and lovely.
Whether you are a traditional company, or start-up looking for an awesome business, brand, product or service name, or have a company, product or service that's still unnamed, we are here to hear more about your project.
Your brand is your company's most valuable asset, but your brand name is an important one!
One of the most essential parts of starting a business (branding or rebranding) is choosing the right name.
We create memorable brand names that transcend borders, languages and cultures to make customer choice clear, easy and lovely.
Whether you are a traditional company, or start-up looking for an awesome business, brand, product or service name, or have a company, product or service that's still unnamed, we are here to hear more about your project.
Challenge
A recent article in the Economist on "Nine billion company names – businesses are coming up with ever-sillier ways to identify themselves," revealed just how difficult it is today to find that ideal name, one that will convey the essence of the brand persona.
The name development business has never been more hectic due to the unprecedented rate of startups today and the ease and desire to become global. This is why it seeks acceptance in many languages. There are some basic guidelines for creating memorable names – e.g. short and simple (2-3 syllables at most), must reflect the brand personality, evoke emotions, sound pleasant, and of course be distinctive and protectable.
The tech boom has led to unique names like Google, which was derived from the mathematical term for ten to the power of 100 (a "googol"), and also has the advantage of being used as a verb. On the other hand, some name experts have described Yahoo as "tediously wacky" and Saffiano as overly familiar.
The name development business has never been more hectic due to the unprecedented rate of startups today and the ease and desire to become global. This is why it seeks acceptance in many languages. There are some basic guidelines for creating memorable names – e.g. short and simple (2-3 syllables at most), must reflect the brand personality, evoke emotions, sound pleasant, and of course be distinctive and protectable.
The tech boom has led to unique names like Google, which was derived from the mathematical term for ten to the power of 100 (a "googol"), and also has the advantage of being used as a verb. On the other hand, some name experts have described Yahoo as "tediously wacky" and Saffiano as overly familiar.
Solution
An estimated 7 million trademark applications were filed worldwide in 2016, 16.4% more than in 2015.
In this vast range, a good brand name is worth gold. From domain name (URL) on business card to recommendation – word of mouth – is a marketing channel not to be underestimated, which is why the brand name is often the first brand touch point with which potential customers come into contact. Even before the target group knows anything about a brand, they get an idea just from the name.
That's why it's important to give the brand a timeless, memorable and concise name that triggers a feeling for the brand. This is because it conveys an idea of the business concept and arouses curiosity.
In this vast range, a good brand name is worth gold. From domain name (URL) on business card to recommendation – word of mouth – is a marketing channel not to be underestimated, which is why the brand name is often the first brand touch point with which potential customers come into contact. Even before the target group knows anything about a brand, they get an idea just from the name.
That's why it's important to give the brand a timeless, memorable and concise name that triggers a feeling for the brand. This is because it conveys an idea of the business concept and arouses curiosity.
Featured Project
Bermany
Bermany is a mixed-use complex concept with commercial, office, and residential space in Hannover, Germany.
Bermany is a mixed-use complex concept with commercial, office, and residential space in Hannover, Germany.
In the heart of Europe, there is an excel in quality and innovative country, Germany. And in Germany, and among these most famous brands in the world Bermany is born– a name inspired by Germany's renowned heritage.
When you hear the name Bermany, what springs to mind? Germany – a powerhouse of innovation, engineering prowess, and timeless quality. Bermany embodies the essence of this revered country, evoking images of Germany's reputation, meticulous craftsmanship, and unparalleled attention to detail.
It's more than just a (brand) name; it's a symbol of excellence, distinction, and the rich legacy of being made in Germany. This deep-rooted connection evokes a sense of pride and admiration among consumers, who recognize and appreciate the legacy behind the brand.
When customers encounter the Bermany brand, they immediately recognize it as a mark of superior quality and reliability. Whether it's a product, service, or multipurpose building complex under the Bermany name, customers expect nothing less than the highest standards of performance and craftsmanship. At Bermany, our mission is clear: to uphold German manufacturing's esteemed reputation and heritage.
Our brand story is encapsulated in one word – Bermany. It represents our commitment to excellence, our dedication to quality, and our unwavering pursuit of perfection. With Bermany, you're not just getting a name; you're getting a legacy of craftsmanship and innovation that spans generations, and remid The world's most popular label "Made in Germany" .
In a world where names are often forgotten, Bermany stands out as a beacon of quality and reliability. It's a name that resonates with customers, evoking feelings of trust, admiration, and respect. With Bermany, excellence is not just a goal; it's a lifestyle.
When you hear the name Bermany, what springs to mind? Germany – a powerhouse of innovation, engineering prowess, and timeless quality. Bermany embodies the essence of this revered country, evoking images of Germany's reputation, meticulous craftsmanship, and unparalleled attention to detail.
It's more than just a (brand) name; it's a symbol of excellence, distinction, and the rich legacy of being made in Germany. This deep-rooted connection evokes a sense of pride and admiration among consumers, who recognize and appreciate the legacy behind the brand.
When customers encounter the Bermany brand, they immediately recognize it as a mark of superior quality and reliability. Whether it's a product, service, or multipurpose building complex under the Bermany name, customers expect nothing less than the highest standards of performance and craftsmanship. At Bermany, our mission is clear: to uphold German manufacturing's esteemed reputation and heritage.
Our brand story is encapsulated in one word – Bermany. It represents our commitment to excellence, our dedication to quality, and our unwavering pursuit of perfection. With Bermany, you're not just getting a name; you're getting a legacy of craftsmanship and innovation that spans generations, and remid The world's most popular label "Made in Germany" .
In a world where names are often forgotten, Bermany stands out as a beacon of quality and reliability. It's a name that resonates with customers, evoking feelings of trust, admiration, and respect. With Bermany, excellence is not just a goal; it's a lifestyle.
FAQ
Here is an overview of the most frequently asked questions about brand naming.
A brand name is a unique identifier that distinguishes a company, business, product or service from its competitors.
A strong brand name can increase brand awareness, recognition, and loyalty among consumers, ultimately leading to increased sales.
There are several types of brand names, including descriptive names, experiential names, associative names, and invented names.
A unique brand name can help differentiate your product or service from competitors, increase brand recognition, and build brand equity over time.
1. Information Form:
Please fill out the contact form below and provide us with a few keywords and let us know your specific requirements or preferences.
After seven to ten working days in Germany, your information will be processed. If your requirements align with our services, you will be invited to a 20-30 minute online initial meeting. This meeting/step is free for you and non-binding for us.
2. Initial Consultation (non-binding)
During a 20-30 minute online initial meeting, we will discover and clarify your brand. The initial consultation provides an opportunity for us to delve deeper into your brand's goals and vision. By understanding your brand's needs and challenges, we can provide personalized and effective suggestions for building or developing your brand.
3. A Brand Journey Proposal:
We analyze your brand's challenges and review possible opportunities. Based on your brand, market and customers' needs, we will provide an (initial) Brand Journey proposal as to how our brand solutions can grow your brand. This proposal includes an overview of brand prospects, a time line, and an estimate of costs.
If our proposal was of interest to you, or if you require more information or details, the next step is our Face-to-face/online Workshop.
4. Workshop, Better Together!:
The most innovative opportunities and perspectives are always discovered in face-to-face meetings when we are together. Your brand journey starts here. Our face-to-face decision-level meeting/online workshop. This collaborative process ensures that our brand solutions are tailored to meet your specific requirements and enableyou to grow your brand in the most effective way possible.
You will discover the full brand's long-term, mid-term, and short-term roadmap based on our branding process and also the Brand Secret Point during our brand workshop.
Please fill out the contact form below and provide us with a few keywords and let us know your specific requirements or preferences.
After seven to ten working days in Germany, your information will be processed. If your requirements align with our services, you will be invited to a 20-30 minute online initial meeting. This meeting/step is free for you and non-binding for us.
2. Initial Consultation (non-binding)
During a 20-30 minute online initial meeting, we will discover and clarify your brand. The initial consultation provides an opportunity for us to delve deeper into your brand's goals and vision. By understanding your brand's needs and challenges, we can provide personalized and effective suggestions for building or developing your brand.
3. A Brand Journey Proposal:
We analyze your brand's challenges and review possible opportunities. Based on your brand, market and customers' needs, we will provide an (initial) Brand Journey proposal as to how our brand solutions can grow your brand. This proposal includes an overview of brand prospects, a time line, and an estimate of costs.
If our proposal was of interest to you, or if you require more information or details, the next step is our Face-to-face/online Workshop.
4. Workshop, Better Together!:
The most innovative opportunities and perspectives are always discovered in face-to-face meetings when we are together. Your brand journey starts here. Our face-to-face decision-level meeting/online workshop. This collaborative process ensures that our brand solutions are tailored to meet your specific requirements and enableyou to grow your brand in the most effective way possible.
You will discover the full brand's long-term, mid-term, and short-term roadmap based on our branding process and also the Brand Secret Point during our brand workshop.
Let's talk about your brand
How can a brand name help you build a better brand?
We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
We invite you to attend our Brand Workshop in order to achieve better results. The goal is to gain a better understanding of you, your brand, and your brand vision. This will enable us to provide you with the most effective brand strategy, brand design, and brand growth.
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